Another TMP first through Spotify
Monday, 12 October 2009TMP Worldwide has been appointed by Jaguar Land Rover as part of an ongoing project to develop a creative, targeted recruitment communications programme designed to attract candidates to its graduate scheme. JLR - which recently announced a new business plan designed to drive growth and sustained profitability and respond to the challenges of climate change - is continuing to invest in graduate talent, with around 80 positions across marketing, finance and engineering open for new recruits.
TMP's ground-breaking Spotify ad directs applicants to www.jaguarlandrovercareers.com - also created by the agency, and winner of an AGR award for best website. The site features interviews with current Jaguar Land Rover graduate employees as well as a ‘virtual crash-course' in company culture, values and vision.
The latest tie-up with Spotify sees TMP again championing forward-thinking attraction methods. (Just a couple of years ago, the agency created the first ever in-video game recruitment ads as part of a successful recruitment drive for GCHQ.)
CEO Andrew Wilkinson said "We looked at what Jaguar Land Rover wanted to achieve and who they wanted to target, and quickly realised the potential of Spotify. Today's graduates are technology-savvy, using numerous web and mobile channels for leisure and entertainment, so it makes sense to take career opportunities to them through mediums they are actively engaged with."
Ads are integral to monetising the licensed music content available at Spotify. The site, which aims to offer an alternative to music piracy, gives users instant online access to playlists via ‘on-demand' audio streaming, either through a free-to-the-user or a premium, paid model.
Spotify UK sales director Jon Mitchell added, "Spotify is all about innovation, so we're pleased to be host to firsts such as this recruitment campaign. We currently have over 2.5 million users in the UK and, as the popularity of our service continues to grow, more and more organisations will see it as a valid recruitment media outlet to reach their target audiences."
