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Why some employer brands appear ‘indestructible’
Despite the recession, some banks' employer brands - even those that suffered badly from negative reporting - appear to have remained relatively unaffected in terms of their graduate appeal. Does this defy conventional branding wisdom, and if so how can the phenomenon be explained? Research and recruitment consultancy Freshminds...
Tuesday, 22 September 2009To contine reading this article you need to log in:
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