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When brand promises fail to materialise
Conventional wisdom dictates that the internally-experienced realities of an employer brand should accurately mirror its external image. Yet a new survey suggests that, in reality, many organisations are failing to ensure this happens. According to the latest Badenoch & Clark employment study, just over a third of...
Thursday, 12 March 2009To contine reading this article you need to log in:
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The qualities students of IT/computer science set the greatest store by in an employer are job security, considered ‘very important’ by 55%, and – like economics students - development and training, viewed as ‘very important’ by 51%. By contrast, almost as many IT students see a chance to work abroad as ‘unimportant’ (19%) as consider this ‘very important’ (22%).
