When brand promises fail to materialise

Conventional wisdom dictates that the internally-experienced realities of an employer brand should accurately mirror its external image. Yet a new survey suggests that, in reality, many organisations are failing to ensure this happens. According to the latest Badenoch & Clark employment study, just over a third of...

Thursday, 12 March 2009

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Graduates working towards an MBA are notable in their strong preference for strategic over operational tasks in their future professional position; it is no surprise that they have an emphatic leaning towards a leadership position rather than a team role. Other postgraduates, nevertheless, despite also finding strategic tasks more interesting, tend to prefer shared responsibility in a team.