Universum survey highlights employers’ preferred communication channels

A survey by global employer branding research and consultancy firm Universum suggests that employers' need for communication-focused strategies is even more important at a time when budgets are being cut. It warns employers that if they fail to maintain their visibility and communicate ‘brand insurance messages' during the...

Monday, 16 March 2009

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Universum survey highlights employers’ preferred communication channels

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Graduates working towards an MBA are notable in their strong preference for strategic over operational tasks in their future professional position; it is no surprise that they have an emphatic leaning towards a leadership position rather than a team role. Other postgraduates, nevertheless, despite also finding strategic tasks more interesting, tend to prefer shared responsibility in a team.