Rolls-Royce opts for JWT INSIDE

Following a final two-way pitch, JWT INSIDE London has won the global employer communications account for Rolls-Royce Aerospace, Marine and Energy. Projects within the scope of the review included a global brand toolkit and social media strategy/implementation, plus attraction campaigns for graduates, apprentices, interns and MBAs...

Thursday, 2 July 2009

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JWT INSIDE... 11/01/2008

Graduates working towards an MBA are notable in their strong preference for strategic over operational tasks in their future professional position; it is no surprise that they have an emphatic leaning towards a leadership position rather than a team role. Other postgraduates, nevertheless, despite also finding strategic tasks more interesting, tend to prefer shared responsibility in a team.