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Just don’t ask for a viral - Ri5

Just don’t ask for a viral

Casual Films ’ MD Barnaby Cook (pictured) suggests that viral videos are “inefficient” in terms of reaching highly targeted recruitment audiences such as graduates.  And in any case, he reckons, they can’t be produced to order. “For the last six or seven years, the digital social environment has become an...

Tuesday, 6 March 2012

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Just don’t ask for a viral