Go large! Sunday Times incentivises more creative ads

Within the last couple of weeks, The Sunday Times has introduced its new ‘Creative Pledge' initiative, designed to help agencies place more impactful advertising at a time when clients' budgets are generally hard-pressed. The scheme works like this: if the client/agency decides it wants to develop a ‘creative' ad concept -...

Thursday, 26 March 2009

To continue reading this article you need to log in:

If you are registering with Ri5 for the first time, click here If you think you may have registered with Ri5 at some time in the past, click here
Go large! Sunday Times incentivises more creative ads