Employer branding – from theory to practice on a budget

On Friday 6 th March, employer brand consulting firm Peer Group hosted an informal breakfast buffet session focusing on employer branding from two perspectives: how theory links to practice, and how to maintain a positive brand identity even when budgets are under pressure. Held at the Clerkenwell Kitchen, directly opposite Peer...

Tuesday, 10 March 2009

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Employer branding – from theory to practice on a budget

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The qualities students of IT/computer science set the greatest store by in an employer are job security, considered ‘very important’ by 55%, and – like economics students - development and training, viewed as ‘very important’ by 51%. By contrast, almost as many IT students see a chance to work abroad as ‘unimportant’ (19%) as consider this ‘very important’ (22%).

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