Employer branding – alive and kicking?

‘Employer branding is dead, so what now?' was the provocative title of SAS' latest breakfast seminar, held at London's Andaz Hotel on the morning of Thursday 21 st September. (Maybe they were on to something - after all, two separate London conferences on the topic had both been cancelled recently.) At any event, the...

Thursday, 21 May 2009

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Graduates working towards an MBA are notable in their strong preference for strategic over operational tasks in their future professional position; it is no surprise that they have an emphatic leaning towards a leadership position rather than a team role. Other postgraduates, nevertheless, despite also finding strategic tasks more interesting, tend to prefer shared responsibility in a team.