Brand rules

  Even in the nine months since the CIPD's previous ‘spotlight on employer branding' conference, it's evident that the concept has gained further traction with employers.  At the latest one-day event, held at Jury's Great Russell Street on Thursday 4 th December, several speakers stressed its central importance or claimed...

Tuesday, 9 December 2008

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Brand rules

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The qualities students of IT/computer science set the greatest store by in an employer are job security, considered ‘very important’ by 55%, and – like economics students - development and training, viewed as ‘very important’ by 51%. By contrast, almost as many IT students see a chance to work abroad as ‘unimportant’ (19%) as consider this ‘very important’ (22%).

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