Brand ingredients

If anyone can be said to have done it all - let alone seen it all - in all in the recruitment communications industry, it's probably Paul Walker. He first joined Austin Knight as a writer some thirty-seven years ago, and he's still busily plying his trade as head of employment brand at Barkers. Employer branding is an area he's been very...

Thursday, 1 November 2007

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The qualities students of IT/computer science set the greatest store by in an employer are job security, considered ‘very important’ by 55%, and – like economics students - development and training, viewed as ‘very important’ by 51%. By contrast, almost as many IT students see a chance to work abroad as ‘unimportant’ (19%) as consider this ‘very important’ (22%).

Brand ingredients

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